Leading authority on Sales and Marketing Effectiveness Uses StreetSmarts 5.0 to Provide Actionable Knowledge to Its CustomersNEWS SUMMARY:• StreetSmarts®, Inc. today announces that CSO Insights has gone live with StreetSmarts 5.0 to enhance its ability to deliver actionable knowledge to chief sales officers subscribing to their new CSO Forum for improving sales effectiveness.• CSO Insights is the preeminent organization focusing on sales and marketing effectiveness research and benchmarking. The company benchmarks the challenges faced by today's sales and marketing organizations by tracking trends in the use of people, processes, technology and knowledge to improve sales effectiveness. • With StreetSmarts 5.0, CSO Insights creates new communication and collaboration channels to share best practices with its clients and between clients. This will empower Chief Sales Officers and business executives to have instant access to compare their business practices with top-performing organizations, get real-time advice and answers from CSO Insights’ knowledge base and enable subscribers to contribute their own experiences and best practices to the knowledge base. • CSO Insights caters to business executives from companies that span industries, company size and distribution methods. It is crucial for CSO Insights to leverage a technology that could harness the plethora of information available to a Chief Sales Officer and deliver only relevant information to each subscriber, regardless of their demographics. • StreetSmarts, Inc’s unique approach to Software-as-a-Service (SaaS) delivery was also a key motivating factor in CSO Insights’ decision. StreetSmarts, Inc’s business model is different from other SaaS vendors in that it bundles consulting services at no cost to create a turnkey solution for clients. This bundled, turnkey approach enables clients to move the needle in key performance metrics in weeks rather than months. As a result, CSO Insights was able to put StreetSmarts into production in under one week. • StreetSmarts solution platform unites company-wide knowledge management and enterprise collaboration and enterprise social networking components into a single platform. Clients can deploy StreetSmarts as a stand-alone solution for enterprise sales effectiveness or in a widget-like approach deliverable by embedding StreetSmarts into Microsoft Outlook, SFA/CRM applications, company websites, portals or other business applications. • StreetSmarts directly addresses market trends of how to manage information overload, capture tribal knowledge locked in experts’ heads, tap into a distributed workforce where user-generated content is prevalent and maximize existing investments in business applications. QUOTES:“There is no organization that has a better grasp on how to improve sales effectiveness than CSO Insights. They have been studying the market for 15 years and are intimately familiar with the technologies and resources available to Chief Sales Officers for boosting sales performance,” said Dave Batt, founder and CEO of StreetSmarts, Inc. “It is that depth of knowledge and understanding of the market that makes their selection of StreetSmarts even more gratifying. By giving their CSO community the ability to actively leverage the StreetSmarts platform in under a week, we are already delivering measurable business value and helping to improve key sales metrics.”“In today’s economy, sales organizations cannot be taking chances with outdated technology and inferior information. Likewise, the current realities of the economy mean that any new investment must pay early dividends and avoid deployment hiccups,” said Jim Dickie, Managing Partner with CSO Insights. “StreetSmarts 5.0 is the only technology on the market that meets that description and is the right choice to replace our existing technology. Our customers were active on the StreetSmarts platform in a matter of days and are in a prime position to improve sales metrics as a result.” About StreetSmartsStreetSmarts® was first introduced in the market in 2003 as an internet application with innovative capabilities - An enterprise-class application built upon one of the first consumer-focused "word of mouth" recommendation platforms for the internet. StreetSmarts® evolved further in 2004 and released the first SaaS platform combining social networking, collaboration, knowledge and content management. -End- For media enquiries, please contact: SHIFT Communications (for StreetSmarts Inc.)
|
