Sales 2.0 – Social Media for Knowledge Management and Sales Collaboration – Aberdeen Group.

Industry analysts Aberdeen Group  surveyed 210 companies on how the proliferation of social media and new sales challenges are driving organizations to implement social media solutions as a way to more effectively connect sales representatives to the subject matter experts they seek. This report examines how top performing companies are using enterprise social media solutions as a way to shorten sales cycles and increase overall sales productivity.

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