Sales Best Practices - Tapping into your Internal Wealth & Knowledge by CSO Insights

CSO Insights suggest internal knowledge, in the form of best sales practices, is an area that business can effectively tap into. And in reviewing the results of their 2009 Sales Performance Optimization study, this is a resource, they suggest, that many companies  under-leveraging.

This paper outlines insights from their interview with Sanford Brown, Chief Sales Officer for Heartland Payment Systems. As Sanford reviewed the evolution of their best practices sharing initiative it became clear that if you make the investment in formalizing how best practices are collected, synthesized, and distributed across the sales force, reps will value and use the service.
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